This is where online reputation management steps in. The complete package of monitoring and molding the company’s reputation via social media management, content development, search engine optimization, third-party website monitoring, and competitor monitoring plays a vital role in the company’s prolonged success.
Let’s understand deeply how you can leverage these techniques to fastrack your expansion.
Why do You Need Reputation Management?
Since much of modern business communication takes place online, reputation management is strategized accordingly. Studies suggest that a vast majority of consumers refer to the internet for guidance and reference before conducting business with a brand, making it integral to having a trustable and credible online presence.
Reviews are the word-of-mouth advertisements of the digital world, and eventually lead to increased profits as greater demand for your products and services subsequently attracts better talent. It all adds up to give you a stellar online presence and increased returns.
How do Reputation Management Strategies Achieve the Impossible?
While reputation management strategies use a plethora of techniques to inspect, initiate, safeguard and restore a brand’s online image, let’s go through some of the prominent ones:
Social Media Monitoring
The power of social media is a boon and a curse all the same. While social media accounts on Twitter, Facebook, and Instagram increase brand reach and engagement, they often become a PR nightmare when things go south. It is important to closely monitor the company’s social media handles and look for unhappy customers that are voicing out their opinions.
Online reviews and testimonials can be a make-or-break type deal for small and medium-sized businesses looking to make it big. This can also include third-party website monitoring for Yelp and Glassdoor, where agitated customers or disgruntled employees leave negative reviews.
Responding to reviews, especially when it is that of an unhappy customer, is very important as it shows accountability and reliability. Accepting that the customer was underserved, assuring them that it was a one-off thing, and then proceeding to go above and beyond to compensate for it is a show of your brand’s integrity and customer centric approach.
Reviews, when left unresponded to, can deter potential buyers from purchasing from you as not only have you come across as a business providing poor services, but you’ve also not bothered to give the customers’ grievance the attention and redressal it deserves.
No matter how it’s achieved, the end goal of reputation management is to help create a dialogue between yourself and your consumers, thus showing them how much you value their feedback. It will also encourage your regular customers to keep returning to you and brand loyalists are great to boost revenue.
If you’re planning to leverage digital marketing to increase your revenue, head over to Cerberus Digital Media LLC.