The world of digital marketing is constantly evolving—and as a small business, your marketing strategy needs to be in line with the latest trends, or you risk being left behind. Here are some of the digital marketing trends you need to keep in mind to grow your business in 2023.
Invest in More Interactive Website Features
As of 2022, around 71% of small businesses have a website, meaning you need to find a way to make your business website stand out from the crowd and attract more attention in the new year. One way to do this is by making your website more interactive and ensuring your website visitors enjoy a productive browsing experience.
Interactive website features can take many forms, ranging from being able to skip an ad or watch a video to search bars, surveys, mini-games, quizzes, or even incorporating a simple tool like a budget calculator. They allow customers to feel in charge of their journey with your brand while also decreasing bounce rate and building trust. Moreover, interactive features not only improve engagement but can also be used to collect customer data, which in turn can be used to inform your marketing strategy.
Incorporate Micro-Animations on Your Website
Remember, you only have 7 seconds to make a strong first impression on website visitors. When done right, website micro-animations can be the answer to impressing website visitors in a short time.
Micro-animations refer to quick-moving features you can incorporate into your website. For example, you can use micro-animations to showcase product pictures from different angles when a user scrolls their mouse over a product on your website.
Another example of micro-animation is designing your website in such a way that the content, pictures, and other features slide into the white space as the user scrolls through your website. This will allow you to direct customer attention to specific content while employing dynamic motion to engage more users.
The Rise of Featured Snippets and Zero-Click Results
You’ve probably heard a lot of different opinions about featured snippets and zero-click results on the internet, but one thing is for sure—they’re taking over the world of search engine optimization. So if you want to stay on top of search results, you need to factor featured snippets into your 2023 SEO strategy.
Featured snippets refer to the section at the top of the search engine results page. They typically contain answers to commonly asked questions about a topic. Google uses featured snippets to give users the exact information they need in a quick and easy manner. They are also called zero-click results since users don’t have to click anywhere else to find answers.
If your website content shows up on featured snippets, it won’t directly translate into more clicks to your website, but it will do wonders for establishing brand authority.
Since Google uses structured data to get information from websites for featured snippets, it helps to structure your content like an FAQ wherever relevant. In addition, you also need to research what keywords result in more more zero-click results and update your website to include them.
The new year is the perfect time to upgrade your website and digital marketing efforts to stay in line with the latest trends and proven strategies. If you’re uncertain about how to revamp your marketing strategy, reach out to Cerberus Digital Media. We are a full-service digital marketing agency that offers revolutionary solutions to help businesses flourish in the competitive digital space. Get in touch with us to find out how we can help your brand grow in 2023 and beyond.