It is a common misconception that content marketing is a replacement for SEO. In reality, content marketing and SEO are two different aspects of digital marketing that work together to get you the best possible results.
What Is Content Marketing?
Content marketing is a form of marketing that focuses on creating and distributing valuable content to attract and retain a well-defined target audience. It has been proven to be more effective than traditional forms of advertising and is now one of the most preferred methods of online communication.
5 Reasons Your SEO Strategy Need Content Marketing?
An effective SEO strategy needs to be constantly updated with new tactics and strategies to stay relevant. Thus, it is crucial for SEO specialists to keep up with the latest developments in SEO, given that Google search algorithms are constantly changing.
Content marketing is an important part of every company’s marketing plan. It should be a significant part of your SEO strategy as well. So, here are some of the benefits of integrating content marketing in SEO.
Google Loves Quality Content
Google wants to provide its users with the best search experiences. High-quality content offers the most effective approach to making that a reality. So, to rank higher on Google, you need high-quality content.
Backlinks
Backlinks from authoritative blogs and websites increase Google’s confidence in your website. However, all websites want to offer relevant resources to their users. Therefore, authoritative web pages generally restrict their links to pages with high-quality content.
Social Share
Informative and engaging content also gets shared more on social media. This will automatically increase direct traffic to your website. According to Semrush’s ranking factors study, organic traffic is one of the biggest factors Google considers for search rankings.
Keywords
How-to guides, listicles, and any form of long informative content can rank on many different keywords. Having a significant number of ranking keywords builds Google’s trust in your website, boosting your search rankings and organic website traffic.
Bounce Rate
Low-quality and irrelevant content has a higher bounce rate than relevant, well-written content. According to Semrush’s ranking factors study, your website bounce rate is the fourth most important factor for Google search rankings.
Create E-A-T Compliant Content
According to Google’s Search Quality Evaluator Guidelines, Google’s algorithms prioritize content based on the E-A-T principle—expertise, authoritativeness, and trustworthiness.
So, to drive more organic traffic from Google to your website, your content marketing strategy should work hand in hand with your SEO strategy to meet Google’s E-A-T principle.
Apart from a strong SEO strategy, content marketing can also be used as a powerful tool for building brand awareness, generating leads, increasing conversions, and many more.
SEO and content marketing can be complicated to navigate by yourself. At Cerberus Digital Media, our SEO experts and content specialists will help you develop content that builds brand credibility and ranks high on Google. Schedule a call today to evaluate the effectiveness of your existing SEO and content strategy and find out how you can enhance your digital performance.